Consumer Research - PowerReviews

RESEARCH

The Power of Review Volume & Recency

How review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.

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Grow Sales by Showcasing Your Ratings & Review Content to More Shoppers

UGC offers compelling validation and social proof during the buying journey. How do you present it to shoppers in a way that will generate the most sales?

PowerReviews Market Trends Snapshot – June 2020

Ecommerce landscape adapts to a new normal, while review submission volumes climb.

The Perfect Review at a Glance

What’s a “perfect review” and how can you use them to elevate the trustworthy voice of your customers?

PowerReviews Market Trends Snapshot – May 2020

COVID-19 epidemic sees ecommerce sales soar further; online review consumption remains high.

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Your Questions Answered: Everyday Influencers and Authentic Social Content

Everyday Influencers are consumers with significantly smaller follower footprints than celebrities. But crucially, the followers they do have trust them implicitly.

PowerReviews Market Trends Snapshot – April 2020

COVID-19 epidemic pushes shoppers online and increases review consumption.

Turn Every Customer into an Influencer

Social media influencing is at a critical inflection point: engagement rates are declining (down to 2.4% from 4% in 2016) and consumers are increasingly skeptical about content they see online.

Right now, authenticity is winning above all else, with 90% of millennials believing “authenticity” is the most important factor when choosing between brands – which is why brands are increasingly turning to “everyday influencers”. Find out why and how with our Guide.